Retail & Manufacturing Marketing Case Study

Paul Martyn

Objectives

  • To establish this furniture retailer and manufacturer as the local market leaders

Method

  • A marketing strategy with actions, timing and budgets was agreed
  • A new corporate image was designed and implemented
  • A series of regular promotions including advertising, point of sale, leaflet drops and direct marketing was introduced
  • Programme of new product development introduced
  • Diversification into new product areas with the launch of www.Model-Car-World.co.uk
  • New national website www.PaulMartynFurniture.co.uk  introduced

Results

  • Local market leadership attained
  • The Company is just celebrating 23 years of trading
  • Model Car World launched and established as one of the UK’s best suppliers of diecast model cars

Model Car World

Are you looking for extra retail or online sales? Contact Keith O’Sullivan on 0121 351 1314 or email info@MarketingGB.co.uk  for a free meeting now.

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