Website Design & Marketing Case Study

 

Objective

  • To conceive and launch a brand new company called Scrap Gold that could achieve a highly profitable multi-million pound sales turnover in the first year, with sustained growth thereafter.

Method

A marketing strategy with plans, actions & budgets was agreed

  • A web domain name www.ScrapGoldUK.co.uk  with the main search term scrap gold was registered
  • A new corporate identity was designed
  • The website was designed and launched
  • Search engine optimisation programmes were started
  • A pay per click campaign was begun

Results

  • Multi-million pound sales achieved in 2009, the first year of trading
  • The site is ranked no 1 on Google for the main search term “scrap gold”
  • A sister e-commerce website www.TheGoldBullion.co.uk was launched October 2009, with substantial sales generated in a small amount of time

 

Looking for a new website or e-commerce site?  Call Keith O’Sullivan on 0121 351 1314 or email info@MarketingGB.co.uk now.

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