Opticians Case Study

Looks Opticians

Objectives

• To help  a newly acquired retail opticians establish itself in to a growing profitable business
• To transform the eye test reminder system
• To create a new corporate image
• To build awareness
• To look for new optical opportunities

Method

• A marketing strategy and action plan was formulated for sustained growth
• New corporate image/retail design
• Innovative reminder system introduced
• Continuous promotional programme
• New website
• Franchising package

Results

• Sales doubled in the first two years
• Winner of the Opticians Magazine opticians marketing award
• New reminder system and promotion programme has led to continuous growth
• Brand leader in the region
• Business broadened with the introduction of a highly sucessful national sunglasses website www.SunspexDirect.com

Are you are an opticians looking to grow? Call Keith O’Sullivan on 0121 351 1314 or email us on info@MarketingGB.co.uk now.